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A Bell & Co Ltd

New Bell of Northampton MD sets out vision for the future

Posted: 21/06/19 by A Bell & Co Ltd

New Bell of Northampton MD sets out vision for the future

In March, home lifestyle store Bell of Northampton announced Lee Ferris as its new Managing Director, following the departure of Graham Jackson.

Now Lee, who has worked at the store for more than 30 years after starting as a 16-year-old sales assistant and progressing to Commercial Director, has set out his vision for the future of the business.

This vision will see him work closely with the company’s board of directors to add new concessions to the store, including an independent interior design shop, and grow the business further.

Last year, Bell of Northampton opened a £250,000 extension and invested heavily in its ecommerce offering, which now accounts for 20% of its business, with a team of four people managing the website content, orders and enquiries.

“Bell of Northampton has been a permanent fixture in the town for more than 120 years and it is a privilege to take over the reins and steer it into its next phase,” said Lee.

“Last year saw us grow our offer significantly and we have no intention to rest on our laurels. In fact, after over 80 years of selling kitchens designed by other brands, we have just launched our own range of kitchens, including a smart kitchen.

“During my last 30+ years at Bell of Northampton, I have worked in retail sales, business to business sales, and e-commerce and marketing, selling kitchens, bathrooms, fires and stoves, and tiles and flooring. I was also lucky enough to have worked with, and been mentored by, some great role models during my time here. Now, I can use this experience to work with my colleagues and drive the company forward.”

Moving forward, Lee and his team of directors - Andy Payne (Sales Director Retail), Zen Hynda (Calor and Outdoor Director), Michael Barton (Financial Director) and Dave Richardson (Associate Director Contracts) – will focus on creating a ‘one-stop’ destination store for home and lifestyle. The core business areas such as kitchens, bathrooms, fires and stoves, tiles and flooring, outdoor living and Calor gas are still very much a part of the future vision at Bell of Northampton, but these will be complemented by independent concessions that provide fine art, lighting, smart home technologies, gifting and interior design.

These include Ios lighting, Luxe Cookshop, Hulsta fitted furniture, The Rose Gallery, Mooch gifting and IndigoZest Smart Home Technology.

“Over the last few years we have added a select group of concessions within our store that are complementary to our brand ethos and add to our proposition, as well as our very own Love Lunch Café. Now we are close to having completed our ‘one stop shop’ concept, we will focus on giving the very best service to our customers that we can. We will do this by developing and coaching our managers and staff who really do care for the business and its clients.

“All of this together under one roof makes us a very unique, one-stop destination store for the main fixtures and dressings for your home.”

Bell of Northampton is located on Kingsthorpe Road, Northampton. To find out more, go to

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