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The Mallows Company Ltd

Food project earns its brownie points! 

Posted: 20/05/20 by The Mallows Company Ltd

Food project earns its brownie points! 

Staff at a project designed to support food and drink manufacturers in the county have been described as the ‘A Team’ after helping a former professional Mr T look alike expand his Northamptonshire brownie business.

FEAST2 (Food Enterprise Advisory Support Team), which is delivered by The Mallows Company in Bozeat on behalf of the Food and Drink Forum, is a project which offers eligible businesses access to free support such as grant funding, signposting to technical expertise, sector events, apprenticeships and mentoring and has recently offered much-needed labelling advice to New Yorker, John Lashley, who now runs the Brooklyn Brownie Co. from his Northampton kitchen.

The company has seen demand for its sumptuous, squidgy squares via its new website rise steadily in recent weeks as ‘sweet-toothers’ look to combat the coronavirus lockdown and now, thanks to the guidance he’s received, he’s dispatching his gooey treats right across the UK and into Europe.

The Mallows Company’s director, Rachel Mallows MBE, says the project is playing a vital role in supporting businesses, including those looking for new routes to market: “Like so many food producers which supply shops and eateries, John has seen that side of his business decimated by the current crisis but with FEAST2’s advice, which has enabled him to ensure that his labels meet all the necessary regulations and standards, he’s been able to combat that downturn through direct sales to online customers” explained Rachel.

“He is also so busy that he is now considering investing in some new equipment and he’ll be able to apply to the scheme for a grant and take advantage of that support too.

“I am really delighted to think that, at a time when the food and drink sector has been hit so hard, we remain on hand to help businesses not simply survive, but flourish, and with John’s endorsement of the project ringing in our ears, I’d urge other producers to come forward and see how we can help” she enthused.

FEAST2 was awarded to the Food & Drink Forum and is worth £3,934,176 in total. It will receive a further £1,967,089 in funding from the European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.

It is open to eligible food and drink manufacturers within the SEMLEP (South East Midlands Local Enterprise Partnership) area, covering Milton Keynes, Central Bedfordshire, Bedford Borough, Luton, Aylesbury Vale in Buckinghamshire and Northamptonshire.

For more details of the project, including registering your business for the free support that remains on offer remotely through the COVID-19 lockdown, please contact Amanda Askew at The Mallows Company on 01933 664437 or email

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