Posted: 13/03/18 by Home Instead East Northants
Local care boss, Mark Darnell, has launched a campaign, ‘You Can Care’, to address the local shortage of care workers.
Mark, who owns and runs the East Northants office of home care provider, Home Instead Senior Care, will be raising awareness, banishing pre-conceived ideas about what caring is all about, as well as informing people about just how rewarding working in care can be.
According to Skills for Care, the strategic body for workforce development in adult social care in England, there are approximately 90,000 vacancies in the social care sector at any given time.
Our ageing population has created a huge requirement for care services and Mark reports that the national picture is reflected in the local area. Home Instead, who specialise in care for older people in their own homes, is hoping to fill 100 jobs in 2018 in order to keep pace with demand.
Speaking about the campaign launch, Mark said, “The mission of Home Instead is to change the face of ageing, as well as the reputation of caregiving. Our team will be sharing the highlights of their day, through pictures and status updates tagged with the slogan #youcancare. We’ll also use it to share some tips and links useful for anyone providing care, so please do take a look.”
The hashtag #youcancare has been created to support the campaign. As well as sharing positive stories, the company will also be offering tips, advice and support for the hundreds of people caring for family members in the local area.