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Bugs by Popular Demand

Posted: 12/08/19 by Bambino Mio Ltd

Bugs by Popular Demand

Following the huge success of Bambino Mio’s Bug’s Life collection that launched in January, the Brand are delighted to announce that they are expanding the collection.

Featuring an array of new, bright and summer-inspired designs, the collection has been extended across a range of existing and new products. For the first time ever, Bambino Mio’s much-loved nappy boosters will be available in Bug’s Life designs to cater for the ever-growing demand for trend-led, reusable change-time products for baby.

From 15th August 2019, two new designs will join the collection, including honeybee hive and snail surprise. The new designs will be available across a range of Bambino Mio’s award-winning and eco-friendly products including reusable nappies, wet bags, change mats and other accessories; continuing Bambino Mio’s mission to make eco-friendly baby change time products more accessible to parents.

Carly Baillie, head of product at Bambino Mio comments: “We were inundated with positive feedback about our cute and crawly Bug’s Life designs following the initial launch, so we’re delighted that we can finally announce to our customers that we have extended the collection, with fun new characters making an appearance, as well as offering these designs on a wider range of products.

“Design appeal is a key consideration when we’re creating new products, some of our favourite designs have been inspired by previous collections and customer feedback because we want to conjure up designs that we know they’ll love, as well as ensuring that the products perform perfectly – after all, they are to be used again and again.”

Also joining the new collection is Bambino Mio’s award-winning baby & beyond change bag. A firm favourite amongst influencers, parents and industry professionals, the change bag features unique components that benefit reusable nappy users. The new baby & beyond change bag has been freshly designed in a trendy charcoal grey and the special leak-proof ‘messy pocket’ is lined with the best-selling loveable ladybug design, which makes this bag stand out from the crowd.

Having won a Made for Mums award in 2019, Bambino Mio’s baby & beyond change bag has received a staggering response with positive customer and expert reviews from all over the globe.

On a daily basis, more consumers are considering their environmental impact and are searching for sustainable product alternatives. Reusable nappy specialists, Bambino Mio have certainly seen a positive effect on sales as parents become more aware of the quality and choice of reusable product options for their little ones.

The new Bug’s Life Part 2 collection will be available on 15th August 2019 from www.bambinomio.com/en. The Brand’s new collection is ideal for eco-conscious parents, with the collection also benefitting from attractive margins and a competitive RRPs.

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