Posted: 19/02/18 by A Bell & Co Ltd
Planning permission has been granted to extend Northampton home and lifestyle store Bell by 7000 sq ft.
The £250,000 extension, which will give the store a total space of more than 20,000 sq ft, will see the creation of a 110-seat day restaurant, expansion of the Rose Gallery currently situated in store, introduction of a large Christmas and gifting department, and 90 spaces added to the car park.
A major outdoor and barbeque space, three times the size of the current outdoor department, will also be created and will hopefully include a deli selling fresh meats and dairy produce. The extended store will also house several concessions that are yet to be finalised but could include an area specialising in intelligent homes and another selling internal and external
windows and doors.
The project will take around 12 months to complete and create 10 new jobs, which will be a combination of full time, part time and weekend roles. The first phase of construction is estimated to be finished by September 2018.
Graham Jackson, Managing Director of Bell, said: “We have been a permanent fixture in Northampton for more than 100 years – in fact this year it will be 120 years since we opened our doors. Over the years, we have grown and added to our core offering of fires, kitchens and bathrooms to introduce lighting, interior design and a cook shop.
“Now, we are growing further to offer even more. Our vision is to become known as ‘The Home Lifestyle store’, offering high quality and unique products that have been sourced from the best designers and manufacturers from all over the world.
“We want to get across that we will truly be a ‘one-stop shop’ for the home and aim to attract customers from all over the country to Northampton.”
Bell of Northampton is located on Kingsthorpe Road, Northampton. To find out more, go to www.abell.co.uk.