Posted: 17/10/17 by Avon Cosmetics Ltd
Celebrating 25 years of its Breast Cancer Crusade, Avon Cosmetics has launched a free 2018 desk calendar that encourages their Associates to check their boobs - or pecs - once a month.
Women are advised to check their breasts at least once a month for signs and symptoms of breast cancer but a recent survey revealed that one in three UK Avon Associates are not regularly checking their boobs or pecs.* In response to this, the cosmetics company has created a ‘boob check’ calendar.
The colourful calendar features 12 senior leaders, each holding props with a fun reminder to check your breasts every month. Signs and symptoms to look for when checking your breasts are included as well as a monthly reminder boob stamp to save the date.
The calendar is in collaboration with Avon’s new charity partner, CoppaFeel!, but this isn’t the first time that Avon have supported the charity. In 2009, Avon donated a £1,000 grant to CoppaFeel! – the charity’s first donation that helped local founder, Kris establish CoppaFeel! Today, Avon support CoppaFeel!’s team of Boobettes; a group of women who have been affected by breast cancer or have a strong connection to the disease, that trail the country spreading boob love and awareness.
Avon General Manager, Andrea Slater, says: “In 25 years Avon has raised £19.5 million for breast cancer charities and to mark this celebration I’m very proud to share the 2018 ‘boob check’ calendar with our Associates. As the company for women we want to encourage everyone, regardless of their age, to simply check their breasts once a month. The way we speak about breast cancer needs to be relatable to women and men everywhere, which is why our partnership with CoppaFeel! is essential. Together, if we spread the message loud and clear, we can save lives.”
CEO at CoppaFeel!, Natalie Kelly, says: “When we first heard about the boob calendar we couldn’t help but smile and applaud the team at Avon for having fun and hence spreading the message further. It’s really getting behind what CoppaFeel! stands for, that monthly reminder to check check check your boobs!”
Associates at Avon’s Head Office in Northampton and Distribution Centre in Corby have raised over £3,000 for CoppaFeel! Activities throughout October include a Zumbathon, boob brunch, the Royal Parks half marathon, pink themed cake trolley, boob Olympics and a raffle.
For more information visit the Avon website: www.avon.uk.com/Causes/
Pictured: Avon’s General Manager Andrea Slater featured in January 2018 section of the calendar.
*183 Associates took the survey poll 18th-29th September 2017