Posted: 09/05/17 by Avon Cosmetics Ltd
Avon Cosmetics and Carlsberg have donated £1600 to local breast cancer charity, Crazy Hats following a competitive charity football match.
Avon, who have supported Crazy Hats for over 10 years, and who have also supported breast cancer care globally for over 25 years raising millions of pounds, challenged Carlsberg to the charity match.
Crazy Hats is a local charity that supports Northamptonshire women affected by breast cancer. The purpose of the charity is to facilitate a dedicated breast cancer support centre in the county and to fund agreed projects in both Kettering and Northampton General Hospitals in the breast care and oncology departments.
The 11 aside match - Avon vs Carlsberg, took place on Friday 5th May at 4pm, at Bugbrooke St. Michael’s Football Club. It was a fun and steady game, but Carlsberg took the win and made it 3-0 before the final whistle.
To raise as much money as possible for the cause, a raffle prize draw took place at the end of the match. This included a wide range of prizes such as a signed England football shirt, Live Nation tickets, Avon make up bundles, watches and Cobblers tickets.
Fundraising for Crazy Hats was driven by Avon UK Northampton associate Richard Lockerbie who organised the game.
Richard Lockerbie, Global Category Manager Marketing & Sales, Avon UK, said: “The game was a great opportunity to raise money for a cause that really matters to Avon. I decided to challenge Carlsberg because I knew that it would be fantastic for two credible local businesses to compete on the pitch for the same end goal.
“Avon is the company for women and events like this really help to support the causes that are close to the heart of the brand.”
Glennis Hooper, Executive Fundraiser for Crazy Hats Breast Cancer Appeal, said: “We were delighted that Avon and Carlsberg came together to play a competitive football match against each other to raise funds for Crazy Hats. Not only was it great fun, it was a poignant and proud moment when the Avon players come out on to the field wearing pink shirts with the Crazy Hats logo emblazoned on the front.
“We are extremely grateful that two such high-profile companies based in the county should be supporting us. A football match such as this is a wonderful and moving way of bringing a group of people together to show such support and a feeling of togetherness.
“For the patient and carers, and indeed the medical professionals, it is very uplifting to know there are such generous people ‘out there’ supporting the cause. Not only have they funded many, many projects, they have also helped considerably to raise the profile of Crazy Hats within the community.”
To date, Avon has raised over 19 million to support breast cancer charities, and over 2 million to support domestic violence charities.