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Creative firm goes for greener outlook

Posted: 23/06/10 by The Outlook Creative Group Ltd

The Outlook Creative Group of Little Billing, Northampton is gearing up to go green and become one of a few communications agencies who are compliant with the sustainability standard BS8901, the first industry specific sustainable event management system. 

The Outlook Events team will be guided by the BSI standard which is a ‘specification for a sustainability management system’ for sustainable events. The strategy is to implement a way of working - building on existing sustainable practices - to create a management system for each event which considers not only environmental impacts but also economical and social impacts.

This standard will provide huge moral and ethical benefits to Outlook, its clients and the local community. The goal to become sustainable will improve resource efficiency of the company’s entire supply chain and encourage monitoring of the environmental impacts, such as the carbon footprint and waste management.

Outlook is also keen to integrate these policies to benefit the surrounding communities and, importantly at this time, their economical impacts on things like local investment and long term viability.

Assistant Producer, Ellie Brown, will be leading and taking this project.  She said: “It is an exciting time for us at Outlook, as we streamline and define our working practices to present opportunities for more efficient planning and encourage reducing, recycling and even reusing where possible.”

The sustainable practices will be piloted at a client event at the end of June. It is Outlook’s aim to complete the standard in 2010, enabling the firm to become an industry leader in sustainable event management and a socially aware member of the local business community.

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