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Sportive Cycle Coaching

A call to Chamber members to help us support the #OneInAMillion campaign

Posted: 31/01/19 by Sportive Cycle Coaching

​Sportive Cycle Coaching is going to do its bit to help the British Cycling and Sport England strategy to help get an additional one million women on bikes by 2020.

British Cycling’s research shows that two-thirds of frequent cyclists in Britain are men (69%), compared to countries like Denmark where male cyclists account for 47% and female cyclists 53%.

There is also a vast disparity in confidence levels amongst women and men, with more than six in 10 women (64%) saying they don’t feel confident riding their bike on the roads (26% higher than men) and a similar number claiming that infrastructure (63%) and driver behaviour (66%) does not make them feel safe (17% and 13% higher than men, respectively). If these barriers were removed, statistics indicate the true potential to grow women’s cycling - with 36% of women – equating to 9,720,000 - saying they would like to cycle more frequently.

The HSBC UK Breeze programme is a great way for ladies to get (re)involved in cycling and offers a simple search for Routes, Rides, Groups and Buddies in the local area.

We think that a great way to help is with a monthly competition within Northamptonshire Chamber of Commerce businesses. Every month, let’s see which local business has been able to get the most women employees back on their bikes. To make the competition fairer to the smaller businesses, it can be female friends & relatives of the employees too!

Please tweet your interest in this competition to @SportiveCycle using the hashtag #OneInaMillion so that we can, collectively, generate interest and awareness on a much wider scale.

Once a month, Sportive Cycle Coaching will contact the organisation that has (re)introduced the most Northamptonshire ladies back to cycling and provide a 100% free bike fitting service for one of them.

The fittings are conducted at your house or place of work, depending on your preference. They are all about improving comfort and efficiency as you ride your bike - we won’t be trying to turn anyone in to the next Victoria Pendleton, unless you want us to! Our only criteria is that the competition winner must live in Northamptonshire - but it doesn’t matter if it is North, South, East or West, from Corby to Brackley to Raunds to Crick , or anywhere in between!

Who will join Sportive Cycle Coaching in this initiative?

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