Visual Identity worked with a Garden Room manufacturer to deliver one brochure pack that covered the mix of product brands. It was important that the brochure pack had the ability to engage clients in a way that enabled the buying decisions and gave our client the option to upsell from the basic range.
It needed a quality feel that wouldn’t date and be able to house up to 6 items at any one time.
The brochure is a pop-up folder of complex design and print. It is unique in the marketplace with bespoke hand-drawn illustrations/infographics and has an array of specialist finishing from the very latest in soft touch lamination to foiling.
The customer journey is clear and it gives a strong desire to order. It brings sense to a complex purchase. It clearly demonstrates the scale of buildings which is difficult to portray online.
The brochure also includes a voucher to support conversion.
The client/agency relationship is a full-service one and since the successful delivery of the core sales brochure, we are supporting them across their marketing mix.
