You have probably heard that Google and other search engines use incredibly complex algorithms to order their search results and deliver what they believe to the most relevant content for that person searching?
You’ll probably also have heard that these change regularly. A vast number of companies are now choosing to employee an SEO Agency like ours to ensure you rank in the top few results organically - but how do you know what you should be looking for, which keywords to use and what your competitors are doing before you employ someone?
There are a number of online tools available to you, some free and other paid - but they exist and will help you answer some of those questions!
Google AdWords Keyword Planner
Obviously, Google is clearly the company who has the most intelligence in what users are looking for. The Google AdWords Keyword Planner tool is free to use, and it is easy to gain keyword ideas from it. Having the correct keywords in your website’s content is required for having a stronger position in search engines. Discovering, comparing and having the correct keywords is important in maintaining a website’s traffic flow in the long term. The homepage of your WordPress website is the best place to use as much keywords as possible to improve SEO.
Open Site Explorer
Open Site Explorer is a free tool that has been developed by Moz to allow users to look at data for every domain name. It enables you to obtain information on backlinks and link-building opportunities. The tool provides:
- A domain authority rank
- A page authority rank
- The number of links to the page in the last 2 months
- The total number of links to the page
Getting exposure is an important process of SEO and this tool is a great way to track the exposure that your WordPress website is getting. Moz also provides a more tools to help to remove the complexity of SEO. This service requires a paid subscription but it is well worth your money.
WordPress SEO by Yoast
Yoast SEO for WordPress is considered to be the number one plugin on world wide web. There is a paid version and a free version of the plugin. The paid version offers a host of features including:
- Keyword optimizing
- Preview of your page
- Reliability checks
- Full control over your “breadcrumbs
- No duplicate content
- Technical stuff in the background
- Constant updates for Google’s search engine algorithm
- Internal liking suggestions
- Content insights
- A redirect manager
The WordPress SEO Yoast plug-in enables more visitors and attracts engagement of website users. It also helps in making sure that your website does not buffer, secure from hackers and is user-friendly.
SEM rush’s is best known for its domain vs domain analysis. It enables you to compare your website with a competitor’s website very easily compared to other tools on the market.
Ahrefs: SEO Keyword Tool
Ahrefs is regarded as having a great audit feature. This feature highlights what parts of a website need improving to help boost search rankings.
KWFinder: SEO Keyword Tool
The KWFinder tool is great for seeking out long-tail keywords. These key words have a lower level of competition.
SpyFu is a fairly new SEO tool. It is great for doing research on competitors. You can view the keywords your adversaries are using and how often they use them.
The majestic SEO tool’s greatest feature is being able to let the user view the ranking of the top million websites of the top search engines.
SEO quake is a Google Chrome extension that carries out on-page site audits and assesses your websites internal and external links.
Just like SEO Quake, Fat Rank is a Chrome extension. It’s a beginner friendly tool take allows you to easily find out the ranking of your keywords, all you have to do is click or highlight the words.
If you are looking to improve your website’s SEO then check out this previous article “How To Make Your Website SEO Friendly” and if you still have questions or wish to find out more about our services please contact one of our friendly team!
123 Internet Group are a full-service digital marketing agency dedicated to supporting and growing the online presence of businesses and influencers. With head office in Milton Keynes and further locations in Northampton and London, we offer website development, search engine optimisation, social media management, 3D Immersive Photography, and hosting and email services. For more information about our services or advice on how to improve your online marketing activities, please reach out and connect with us via our website or our social media channels.