We believe customer relationships are built on trust, good design, and love.
The days where “brand” purely covered the ‘look and feel’ of a company have long past. Building trust and a strong emotional connection between your brand and its audience require good design.
At VI we’ve been lucky enough to work with some fantastic brands over the past 30 years. We develop relationships through strategy and creativity – here are the four key stages of making your audience fall in love with your brand.
1. Love at first sight
Make sure they remember you – first impressions matter!
Thoughtful design will give your brand a striking first appearance – one that not only makes it irresistible to those who encounter it but also invites them to get to know it better.
2. The right move
Having broken the ice, you can develop a deeper relationship and build an emotional bond.
Your brand should engage your audience. A strong proposition that excites and surprises your audience will differentiate you from other brands and encourage long-term relationships.
3. Getting to know them
Get to know each other by spending time together.
A loving relationship will create a strong connection between your brand and its audience – re-enforced through a marketing strategy that clearly conveys the brands’ truths and beliefs.
4. Make them your partner
True love is fostered through the discovery and sharing of each other’s values and beliefs.
Appearance alone is not the ultimate key to success. Even if your brand looks good, unless it shares the values and beliefs of its audience, and regularly tells them that it loves and understands them, there cannot be true love between the two.