The purpose of the course:
Win the two second attention challenge! It takes less that two seconds for a reader to decide to read on, or dismiss what you have written. The opening words of your headline, first sentence or web pages must instantly touch a chord in the reader's mind. Every paragraph must engage the reader and raise curiosity for what they read next. Discover how professionals excel at this essential task.
Benefits for your organisation:
For many writing reports, proposals and brochure copy, it is a long and tortourous process. How do you begin a letter? Should titles and headings be short and snappy, or long and detailed? How do you tell customers about a price increase, without driving most of them away? And can you really start a sentence with the word "And" or "But"? The answers to these and the many other writing challenges give you a powerful edge in your quest for personal and business success.
Who is this course for?
Everyone involved in writing brochures, mailers, and advertising copy. Product and service sales literature, website copy, customer presentations and exhibition stand copy.
Topics covered:
- The three stage approach to business writing
- How to focus your writing to achieve key business objectives
- What get read and what does not, the classic examples
- Five powerful motivators that encourage many more peole to read
- Good grammar, tips and style
- Headlines and titles the capture the attention
- Seven easy ways to avoid the most common writing pitfalls
- Editing techniques that turn lacklustre copy into stimulating reading
By the end of the course the delegate will be able to:
- Compel people to read and action their words
- Encourage busy people to stop and read
- Make readers sit up and take notice
Members £170 + VAT
Non Members £220 + VAT
1 Day
