HALF DAY (9.30AM - 12.30PM)
The Purpose of the Course
This master class details every stage of effective quotation writing from beginning to end. You start with the customer investigation, followed by drafting, structuring and writing the proposal documents. You learn how to write an accompanying letter and how to follow up. It adds up to a comprehensive lesson in how to win many more customers from your quotations, proposals and tender responses.
Benefits for your organisation
In this master class you explore the language of persuasion and how to apply it to all the factors that influence people to buy- and to buy from you. You discover how to turn a lacklustre quotation or proposal into a winning proposition- every time.
Who is this course for?
For all Managers of SME's, Partners in Professional practice, Sales and Office staff, and all others writing quotes and sales proposals.
Topics Covered:
- Proven ways to influence a decision-maker to award you the order
- How to charge a higher price than your competitors- and win
- Five powerful techniques that add multiple layers of persuasion
- Quotation structure and layout-what approach wins most often?
- A check list of golden rules for clear, concise and influential writing
By the end of the course, delegates will be able to:
Influence the real decision maker to buy from you!
Bosses are busy people, not noted for reading quotations or sales proposals in detail; perhaps the price page if you're lucky. During the workshop you see the world through customers' eyes. You learn what catches and holds their interest. Most important of all, you learn the titles, sentences, phrases and words that encourage senior decision makers to read and to influence the buying decision in your favour.
HALF DAY (9.30AM - 12.30PM)
