How to Double your Sales from Brochures, Adverts, Direct Mail and Web Pages!
HALF DAY (1.30PM - 4.30PM)
The Purpose of the Course
Brochures: What makes a headline sell? Where should your headline go? Short or long copy-which sells the most? Direct Mail: Which mail lists gain you the highest response? What pictures or diagrams should you use? How do you make yours stand out from the crowd? Adverts:What is the best page format? Which page locations work best-and which fail?
Web Pages: How do you get more visitors to your site? What encourages them to browse longer and then respond? Press releases: What are the tricks of the trade that get your press releases into print more often? What do editors look for?
Benefits for your organisation
Research confirms that most businesses, including many advertising ands creative agencies, get one or more important aspects of copy or design wrong. These failures lose you potential sales income and you waste thousands of pounds of your promotions budget as well. This master class gives you a proven approach to sales literature, advertising and other promotional methods that you can apply with confidence and greater certainty of success. You learn how to get you customers 'on the hook', how to 'reel them in' and how to avoid the 'lowest price' trap. And much more.
Who is this course for?
Everyone involved in creating
- Brochures, mailers and advertising copy
- Product and service sales literature
- Email and web site copy
Topics Covered:
- Really clever ways to make your headlines and copy sell more
- Fonts; why Times Roman and Arial can kill your sales
- How to spend less, win a far higher response and sell more
- Which direct mailers sell most, which fail, and the reasons way?
- Eye-catching design and layout- what research confirms sells best
- Short or long copy- which sells best? Surprise research findings
- Press and magazines- which gain the highest response? The acid test
- Design web pages that capture interest and entice visitors to buy
- Exhibition stands- how you make more prospects walk in and enquire
By the end of the course, delegates will be able to:
In the master class, you learn how to make your customer respond to your promotional activities in all the right ways. Put simply, you learn how to make people buy a lot more from you- and a lot more often.
What recent delegates have said about this course:
"The cost of this course will pay for itself with one ad" Peter Brown, Beck Photographic
"Very good and interesting course that challenges my traditional thinking" Adrian Kipling, Mainland Group
"Provided a good opportunity to reflect on current practice and plan improvements" Tim Barlett, CYPS Consulting
"Great introduction to marketing & advertising on a practical level" Rebecca Moody, Stanwick Hall
