The purpose of the course:
This course is packed with ideas on how to beat the competition and what is needed to win orders in this dynamic market place.
Benefits to the organisation:
Sales and more Sales!
Who is this course for?
It is suitable for all types of companies, be they retail, industrial, service or manufacturing and charities. This course examines the sales process and the contribution to be made by all the department managers, their staff, company owners or directors. In fact anyone who has a link to the sales process and not forgetting the sales people themselves.
Topics covered:
- The sales process
- A review of each element of the process in detail
- How important the roles of customer services, telesales, telemarketing, reception, order taking, external sales, product support, accounts, marketing, design & production, warehousing, managers and directors
- Who are the competitiors and how to analyse them
- Tactics to understand and outplay the competitors
- How to modify the sales process to make it leaner, faster and responsive to customer needs
- How to manage complaints
- How to bench mark your company within your industry
- What measurement methods and key performance indicators (KPI's) to introduce
By the end of the course, delegates will be able to:
- Understand all the interfaces with customers in the sales process and how to maximise their effectiveness
- Implement a competitor analysis system and how to use the information gained to outplay them
- Make modifications to the sales process to improve service to the customer
- To manage complaints that will result in more sales!
- Appreciate your company's objectives and your personal goals and KPI's
Members £170 + VAT
Non Members £220 + VAT
(1 day)
