The purpose of the course:
To enable any business to identify and present its news to the media in a very cost effective way.
It will give a business the ability to produce and issue its own press release and news stories at very low cost, potentially saving thousands of pounds in agency costs.
The course will also cover the wider distributions of news to include "internal and external " customers.
Benefits for your organisation:
Making people aware of its news is vital to a company's success and using the press is the most effecitve way to do so. Positive editorial coverage in newspapers, magazines or on radio and TV is certainly the best publicity to be had. The course will enable any business, big or small, to indentify newsworthy stories and effectively present them to the media.
Who is this course for?
- Public relations, advertising or sales promotion - the difference!
- How public relations works
- Identifying the news story
- Identifying the media and other targets
- How to write and issue a press release
- Photography
- Timing and embargoes
- Press conferences
- Follow up
By the end of the course delegates will be able to:
- Indentify news stories
- Write and issue press releases
- Create target lists including media and other groups
- Select photographs
- Follow up
Testimonial:
"Enabled me to draw up an effective 12 month PR plan covering a variety of events, activities & press releases!" Margaret McNeil (Partner) Onsite Training UK
Member £170 + VAT
Non Members £220 + VAT
1 Day
