How to double your sales from brochures, adverts, direct mail and web pages
Wednesday March 23rd 2011 @ Northamptonshire Chamber, OPUS House Northampton
13:30 - 16:30 (1/2 Day (afternoon session))
Who should attend?
This master class is designed for SMEs as well as the marketing directors and sales promotion managers of larger firms.
Benefits of attending
This sales promotion master class, quite literally, takes the lid off the world of advertising and promotion. It tells delegates, succinctly and without question, what works and what doesn't. They leave the master class with the ability to judge the potential success of their own promotions media as well as that of their competitors.
Content
The focus of the master class is an exhaustive analysis carried out by three leading research organisations. It analyses why some advertising, promotional literature and direct mail works -- but why most fails. It provides delegates with a wealth of golden rules and do's and don'ts. Delegates learn how to analyse their own promotions literature and methods and make positive improvements that they can be confident will increase their sales.
- Really clever ways to make your headlines and copy sell far more
- Fonts -- why Times New Roman and Arial can kills your sales
- How to spend less, win a far higher response and sell more
- Which direct mailers sell most, which fail, and the reasons why
- Eye-catching design and layout -- what research confirms sells best
- Short or long copy -- which is better? Surprise research findings
- Press and magazines -- which gain high response? The acid test
- Web pages that capture interest and entice visitors to but
- Exhibition stands -- how you make more prospects walk in and enquire
Other dates available:
9th September 2010If you would like to book a place then please call our Events & Training Team on 01604 490 490.
£90.00 + VAT
£115.00 + VAT
All transactions are processed by Northamptonshire Chamber.
