Wellingborough flour millers back Northamptonshire Food and Drink Awards
The success of the Carlsberg UK Northamptonshire Food and Drink Awards has attracted another key sponsor.
The Wellingborough flour millers, Whitworth Bros. Ltd, join existing partners Carlsberg UK, Booker, British Pepper & Spice and Whitco in sponsoring one of the new categories being introduced to the competition for 2012/13 - although the details will not be revealed until its official launch in the spring.
The Awards, now in their fourth year, were devised by Northamptonshire Enterprise Partnership (NEP) and are again aimed at celebrating all that is great about the county’s produce and drink, to recognise excellence within its dining venues and to reward those who work so hard within the culinary sector.
Roger Butler, who is Managing Director of Whitworth Bros. Ltd, explained: “We are a private family-owned company operating seven flour mills and we are a significant supplier to many of the UK’s triple A flour users, with our products being used to produce a vast array of food types, yet we are little known in our own county. We hope that being associated with the Northamptonshire Food and Drink Awards will help us raise our profile locally. For example, few people would be aware that, over the past 12 months we have milled 98 million pounds worth of locally grown wheat.”
The company’s backing follows the pledges made by each of the existing sponsors at the 2011/12 Awards Dinner in September to continue their support. For the competition’s co-ordinator, Rachel Mallows of The Mallows Company, that speaks volumes about its increasing reputation.
“The ongoing commitment that our sponsors have shown is testimony to the success of the Awards,” she commented. “And having Whitworth Bros. Ltd come on board serves to affirm that.
"What is all the more pleasing is that the company came to us to offer their support and, given the constraints of most company’s budgets these days, I consider that a real demonstration of the value they place on the competition. We are, of course, delighted that they have chosen to invest in us and look forward to working with Roger and his team in the months ahead.”
The Carlsberg UK Northamptonshire Food and Drink Awards 2012/13 will be launched in the spring and details of the categories and entry forms will then be available from www.letyourselfgrow.com/foodanddrinkawards
For further information about taking part, or sponsorship opportunities, call Rachel Mallows on 01933 664437 or email rachel@rachelmallows.com
Posted by: The Mallows Company Limited
