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Engine completes phase two of Toyo Tyres ad campaign

Posted: 24/02/10 by Bank Brokers UK Ltd

Engine Creative has just completed its second 3D animation and motion graphics piece for phase two of the Toyo Tires European advertising campaign.

Based on the extreme testing machines, Engine Creative designed for the ‘Engineered to perfection’ campaign. The animation follows the R1-R tyre through the testing process and brings the print campaign to life. 

The animation was created using a combination of Cinema 4D (utilising the awesome CSTools for the camera work as well as MoGraph), After Effects and Final Cut Pro as well as a little splash of bullet time for good measure. These production techniques enabled the creative team to get the detail and dynamic angles required to convey the extreme handling of the R1-R. 

As an all round creative agency working on a range of cross media projects, Engine Creative was able to produce all elements of the project in-house. This gave the designers the control and flexibility to deliver a high impact video that works in perfect harmony with the offline campaign. 

See the video on Engine Creative’s website: www.enginecreative.co.uk

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