Engine creates material for F1 campaign
October 6th, 2009
Item submitted by: Engine Creative
Engine Creative of Northampton has teamed up with Mercedes-Benz HighPerformanceEngines (MBHPE) - Formula 1 engine builders working with the likes of McLaren, Brawn GP and Force India and drivers Jenson Button and Lewis Hamilton - to create an illustration and marketing collateral for a series of student recruitment events around the country.
The graduate recruitment campaign is aimed at bringing in the most talented individuals needed to maintain Northamptonshire's reputation as the home of motorsport in the UK. Based in the heart of Northamptonshire, Engine Creative has been ideally located to work with some of the biggest names in the automotive industry. It has also created numerous corporate videos for teams based at Silverstone and Rockingham.
Other significant automotive brands to benefit from the Engine Creative effect include Parker’s (website refresh), MCN (advertising campaign, event collateral), MTV’s Pimp My Ride (car graphics), Ride (interactive DVD kiosks), Bike (illustrations), BF Goodrich (promotional video), Autosport International and Pistonheads (UK TV advertising campaign, event collateral), Redline (magazine refresh, illustration), Max Power and Max Power Live (Magazine redesign, advertising campaign, event collateral), Top Gear (brand development, web development, illustrations and Flash interactions) and Toyo Tires (European advertising campaign, TV advertising, marketing collateral).
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